Ever wonder why your kid seems out of it? Well, it turns out 1 in every 2 kids isn’t getting enough hydration—and sugary drinks don’t help. That’s why Kraft came up with Creative Roots: a tasty new kids’ drink made with hydrating coconut water, fruit flavors, and just 1 gram of sugar.
We created a campaign that brought to life the cute fruit and veggie characters on the labels, making them resourceful little heroes who help dehydrated kids.